UI/UX Case Study
Issi Shumski
Marissa Newman
Vanessa Martinez
BACKGROUND
Whether it is a concert, movie in the park, or a local food truck many young adults struggle to find local activities before they happen. With our app, we plan to solve this problem by making it easier for young adults to find these activities.
Problem
People are unable to find smaller local events based on their likes and interests, until it’s too late and they have already happened.
Solution
Creating an app tells the user about small events “underground events” in their area. Which is why we called this app Underground.
Process
User Research
Key User Insights
Affinity Diagram
User Persona
User Flow
Competitor Analysis
Lo-Fi Prototype
Hi-Fi Prototype
Style Guide
Hi-Fi Prototype
This is the High-Fi Mobile App Prototype. View: Underground Prototype
Style guide
“BE IN THE KNOW”
User Research
We did 5 in-person interviews and conducted a survey online.
Key User insights
90% of users find out about local event through - word of mouth.
75% of users tested are looking for events with music and food in their local area.
Affinity Diagram
Breaking down all the data from the user research to create a product that will solve our problem and people will actually want to use.
user persona
user flows
1. We have the user go through the on-boarding process and answer questions to help them filter their search.
2. The user finds an event, personalize notification settings, and view’s the event in their My Events page.
competitor analysis
Uses location to show popular events.
Multiple, specific filters
Saves your interests.
Can purchase and save tickets on site.
Creates a “My saved events”
Able to rate with stars
Profile picture is necessary to join, feeling of safety.
Provides full calendar of individual groups.
Shows number of people going to an event.
Social and self-improvement activities.
Users need an account to find groups, exclusivity.
Activities can be searched based on preferences.
Can see which friends are attending events.
2.7 billion users are on facebook.
Lo-Fi Prototype
This is the Lo-Fi Mobile App Prototype used for testing. View: Underground Lo-Fi Prototype
