Social Media - Content Creation
Stella Rosa® social media strategist: valerie farber
Sweet Wine Club Social media manager: Sedonah Najera
photographer/editor & image stylist: Marissa Newman
Increase in Sweet Wine Club Instagram followers in 18 months.
460%
1670%
Increase in wine club members during the same time.
instagram/Facebook
There is so much more to Instagram and Facebook than scrolling through “pretty pictures”. This is what I learned working closely with the social media managers of Stella Rosa® and the Sweet Wine Club. They taught me the method to the constant neverending madness we called social media. Don’t get me wrong, it’s a lot of fun creating playful images. However, planning, setting up and getting the right shot isn’t as simple as it sounds. Every image is hand crafted, designed and edited to perfection before it appears on your home feed.
“Working with Marissa was an absolute pleasure. She always goes above and beyond; she did more than amazing graphic design work. She assisted me with content creation and recipe creation. Her creative talents, positive attitude, and attention to detail made working with her seamless.”
Ads
Along with creating fun content, my main role included crafting Instagram and Facebook ads for promotional packs and merchandise items. These photos were a bit more tricky because sometimes we wanted the social media ads to feel more organic as opposed to in-your-face. This is where I would do a lot of planning with the social media manager to make sure it looks and feels consistent with the feed.
Planning where promotional packs should go and what colors they need to be to match the feed. The photo that is circled doesn’t match the feed and was later edited to have a pink gradient background.
This was highlighting our new flavor Blueberry!
This is more of a direct ad that would be sent in an email newsletter.
This was an Instagram story posted to promote a wine pack and virtual tasting, where a host talks about the wine and shares pairing options.
GiFs
Part of creating an engaging audience on social media is creating stickers on GIPHY for people to use. Here are a few I created to help promote brand awareness and to make sharing Stella Rosa® wine pictures more fun!
